The Winning Team
Here’s what our judges have to say about the winning team:
“The team that won clearly had the confidence to offer a strong digital proposal based on their VERY OWN media assets.
This was what I was looking for as we set out to see local traditional media owners innovate and package their digital efforts and present them as a PRIMARY asset rather than a “by the way”. Kudos to the winning team.” — Shabirin Ariffin, Nets
“The team came to the table with a couple of scenarios which the client really appreciated. They also shared interesting and relevant ideas beyond Paid media as well as demonstrated where they could add value through negotiations and partnerships. Overall, a well thought through and creative solution that showed their passion and desire to win. ” — Sharon Soh, IPG Mediabrands APAC
“The winning team displayed sound strategic thinking, relevant consumer and media insights in coming up with a strong media plan that delivered fresh thinking of their own media assets. They demonstrated confidence in their recommendations and was brave enough to put ‘skin in the game’ by adopting a “test, learn, and optimise’ approach that included stretching and re-inventing the value of their own media assets.” — Yvonne Low, Talent Detective (former Senior Director, Marketing McDonald’s SG)