Pitch to Win 2017

Event date: 13 Sep 2017


3Cs of a successful pitch (Content, Cost, Chemistry)

In today’s marketing landscape of evolving clients’ needs, niche agency offerings and ever-changing partnership dynamics, what exactly are clients looking for when they call for a pitch? Attend the IAS Business Development Masterclass to find out answers to these questions. Your trainers will be leading industry practitioners from Creative and Media Agencies, R3 and even Clients.


Content, Chemistry, Cost

  • Why the 3Cs matter in a successful pitch?
  • What are the key things clients look for in an agency during a pitch?
  • How does client gauge chemistry and team dynamics in a pitch situation?
  • What are the value based propositions that will help set you apart from your competition?
  • How can you price your offerings to provide value?


There will also be a valuable panel discussion with clients from marketing and procurement where you can ask questions on how you can make your business efforts count.




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 Seema Punwani

 Partner | R3


Seema’s 20 years’ work experience ranges from integrated communications to discipline specific – Above and Below-the-line Advertising, Digital, CRM, Shopper Marketing. She has worked across blue chip clients like Unilever, Nestle, Singapore Airlines, Mastercard, P&G and DBS.  At R3 her role covers marketing effectiveness, agency performance and financial tracking, reviews, fee benchmarking, as well as consulting clients on their partnerships and remuneration models. She is also passionate about training and is the force behind R3 Thought leadership and Capability Building Workshops.



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 Jacqui Lim

 CEO | Havas Media

Jacqui joined Havas Media in Oct 2014 after having spent 6 years in ZenithOptimedia, In her previous appointment, she was
Executive Director, General Manager, followed by Managing Director of the Singapore office. She is well respected by the industry for strong media owner relationships, excellent track record of winning industry campaign awards and developing outstanding talent teams.



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 Jeremy Heng

 Chief Strategy Officer, Managing Director | Havas Media

Jeremy is currently the Chief Strategy Officer and Managing Director, Content for Havas Media Singapore. A rare breed of marketers to move to the agency side, Jeremy joined the agency with 15 years of experience working with strong equity brands such as Tiger Beer, Heineken, Guinness and SingTel. His stint as a marketer saw campaigns he worked on awarded top industry honours including Singapore Effies, Creative Circle, Singapore Media Awards and a Gold at Cannes Lions for SingTel’s Project SilverLine campaign.

He is also a key member of Havas Media APAC’s COLLAB team, a creative-think tank of multi-disciplinary marketing practitioners.



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 Russell Lai

 Executive Director | Havas Media

A media expert with a career spanning more than 15 years, Russell has extensive experience across varied categories, having worked on campaigns for brands such as the Health Promotion Board, Hewlett Packard, Singtel and DBS Bank amongst others. He was also based in Hong Kong for 3 years, working on LVMH account in a regional capacity across 8 markets.



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 Natalie Vander Vorst

 EVP, Global Clients | Saatchi & Saatchi

Natalie Vander Vorst started her career at Procter & Gamble in the U.S. and after getting her M.B.A. in Marketing at the University of Chicago Booth School of Business, she spent the last 20 years in advertising building brands for several clients such as P&G, Kraft, Schick Wilkinson Sword and Unilever in global, regional and local roles on both communications and new product development.

For the last several years, Natalie has been based in Singapore, working on integrated campaigns for P&G, Mead Johnson, Kimberly Clark, Mondelez, Coca-Cola, Philips, as well as leading the global Unilever Food Solutions Dressings and Spreads business. In 2016, she was awarded Campaign Asia’s Account Person of the Year for Asia Pacific. She is now at Saatchi & Saatchi as head of global clients across 14 brands.



Course Details

Course Fees: $450 (IAS Members), $600 (IAS Non-members)

Dates: 13th September 2017

Time: 9am to 1pm

Venue: Hilton Singapore, 581 Orchard Road, Singapore 238883

For more information, email us at courses@ias.org.sg or call us at 6220 8382 now!