Integrated Digital Marketing Masterclass

Event date: 08 Apr 2016

 -THE EVENT IS NOW CLOSED-

In this one day master class, you will learn the global best practices on conversion marketing, performance marketing and social media. You will learn how to define brands purpose and your brand’s digital and social strategy. You will understand consumer online journey and the conversion funnel. Learn the fundamentals of content development, how to do the right channel selection, social listening and measuring digital ROI to maximize returns. Finally, understand how to develop integrated search, social and mobile marketing campaigns for your brands / clients.

What Makes This Course Unique:
WHAT MAKES THE COURSE UNIQUE• Power Lessons – Short, Sharp 20 minute focused training bursts designed to maximize learnings during the course.
• Hand-on exercises, Q&A, discussion and live case study are the main components of the course.
• Highly practical knowledge that can be used straight away back in your office.
• Trainer is an experienced marketing practitioner, in tuned with the business and truly “get” it when it comes to digital marketing solutions.
• Tests and Quizzes to assess learning achievements through the course.
• Post course monthly teleconference coaching session for 2 months (no extra cost)Fees: $432 (Members), $480 (Non-Members)Register now by emailing us at courses@ias.org.sg