Advanced Strategic Thinking

Event date: 01 Oct 2015


Build on your fundamental thinking skills with our upcoming course to include a new human-centred approach to branding and communication for a new marketing environment! Back by popular demand, Advanced Strategic Thinking helps you understand the elements of brands with meaning, the approach to finding communications opportunities and the art and science of changing minds.

Course Objectives:
Build on your fundamental Thinking Skills to include a new Human centred approach to Branding and Communication for a new Marketing environment.

Who should attend:
Mid-weight to Senior Personnel – ideally have 3-5 years of experience in a marketing or communications environment
(Marketing managers, Communication managers, Public Relations, MarComms, Agency – Creative, Account Management/ Planners/ Media)

Duration: 1.5 days

Program Outline:
1) A Marketing Tipping Point has created the need for a new Approach.
2) The Human-Centric Brand & Marketing Model
3) Stakeholder Profiling
4) Consumer Experience Mapping
5) Human-centric Marketing: Brand Meaning /Purpose with Inspirational examples of Human-Centric Brands
6) Discovery of a Brand Purpose – 5 step process
7) Hands On Application on concepts – Discover a Brand Purpose, Discover opportunities to connect.


Angela Koch,
Founder of Invitro Innovation
Angela Koch is founder and Chief Ideas facilitator of Invitro Innovation, an Asia based Ideas and Innovations Consultancy. Angela spends her days conducting workshops and training to empower people to unlock their creativity and discover new possibilities within their business.
Angela started her career in Higher Education, spending 5 years teaching Branding and Marketing to undergraduates in her home town of Durban, South Africa. She then spent more than 12 years as Strategic Lead for multi-national Communications Agencies TBWA South Africa, M&C Saatchi Singapore and Leo Burnett Hong Kong and Singapore working with some of the worlds most innovative consumer goods companies such as Coca-Cola, Wrigley, Samsung and Proctor & Gamble.
Angela is passionate about the potential of human creativity to make things better, she is keen to share her passion with young people in Asia. She is a Business Mentor to Entrepreneurs in Incubation at the Singapore Management University’s Institute for Innovation & Entrepreneurship and was recently appointed Project Advisor to the Student led social enterprise Conjunct Consulting. Follow Angela on twitter @invitrotweets.