The APPIES APAC 2016 Finalists#APPIES


Congrats to all the finalists! We will see you on 25 – 26 August at APPIES APAC 2016!

National University of Singapore Society (NUSS) Guild House.
9 Kent Ridge Drive, Singapore 119241.

A copy of all the finalists can be downloaded from this link – APPIES APAC 2016 FINALISTS

Finalists Logo2


Category - Business Services

99% SME

Agency: Ogilvy & Mather
Country: Singapore

Singapore Telecommunications Limited (Singtel)

PayTM– Giving India a New Currency

Agency: McCann World Group
Country: India

Paytm

RE: Change that inspires Change

Agency: MullenLowe
Country: Malaysia

RE: Corporate supported Startup Accelerator Program

UPS MADE IN CHINA 2.0

Agency: Ogilvy Group
Country: Singapore, China

UPS

ZipSip

Agency: Taproot Dentsu India Communication Pvt. Ltd.
Country: India

Aditya Birla Money - My Universe

Category - Consumer Durables

A Drive Back In Time

Agency: Publicis Singapore
Country: Singapore

Audi

IKEA GET CHERAS TO CHERAS

Agency: BARTLE BOGLE HEGARTY
Country: Malaysia

IKEA

Philips Air Purifiers: Bringing air pollution closer to people’s lives.

Agency: BBH Communications India Private Limited
Country: India

Philips Air Purifiers

Category - Consumer Services

100 and Running

Agency: SapientNitro
Country: India

Nestle India Ltd.

A Different Paris

Agency: TBWASingapore Pte Ltd
Country: China, Japan and Korea

Airbnb

Adviser Connect: Virtual hook-ups for insurance advisers

Agency: BBH Asia Pacific
Country: Singapore

NTUC Income

AIA Savest™

Agency: Bates CHI&Partners
Country: Singapore

AIA Singapore

CAT STREET VIEW

Agency: I&S BBDO/BBDO Japan/BBDO J WEST/KOO-KI
Country: JAPAN

Onomichi-city

DIGI – BRINGING BACK THE MIGRANT LOVE

Agency: NAGA DDB
Country: MALAYSIA

DIGI TELECOMMUNICATIONS SDN BHD

Fuelled by Love Campaign

Agency: SapientNitro
Country: India

British Airways

HUAWEI BEST ‘WEI’

Agency: VIZEUM MEDIA SERVICES (M) SDN. BHD.
Country: Malaysia

HUAWEI ‘MATE S’

Independence Day

Agency: Digital Arts Network (DAN) Singapore
Country: India

MasterCard

Light up a village

Agency: McCann Worldgroup India
Country: India

Western Union

London, Paris here I come…

Agency: MullenLowe Malaysia
Country: Malaysia

BSN Personal Finance

Matrix

Agency: Publicis Singapore
Country: Singapore

Scoot

OrangeAid presents “Last Day of School”

Agency: BBH Asia Pacific
Country: Singapore

NTUC Income

Reimagining Guest Experience for Taj Hotels

Agency: SapientNitro
Country: India

Taj Group of Hotels

The Road to Milan

Agency: Digital Arts Network (DAN) Singapore
Country: Vietnam

MasterCard

Unifi: For the Makers of Tomorrow

Agency: MullenLowe Malaysia
Country: Malaysia

Unifi

WOW YOUR LIFE!

Agency: CREATIVE JUICE KUALA LUMPUR
Country: MALAYSIA

CJ WOW SHOP

Category - Food And Beverage

#WELCOMEBACK MAGGI

Agency: McCANN WORLDGROUP
Country: INDIA

MAGGI

Big Mac Dubsmash Chant Challenge

Agency: Leo Burnett/ Arc Worldwide
Country: Malaysia

Big Mac

Can Shrimps Swim Upstream?

Agency: DDB Singapore
Country: Singapore

McDonald’s

COCA-COLA: WINNING THE PREFERENCE BATTLE WITH INDIAN TEENS

Agency: McCANN WORLDGROUP
Country: INDIA

COCA-COLA

Desperados Breaknormal Rave

Agency: Celebrity Trainer Pte. Ltd.
Country: Singapore

Desperados

Desperados Hijack Zoukout

Agency: Celebrity Trainer Pte. Ltd.
Country: Singapore

Desperados

Feed Your Inner Samurai

Agency: DDB Group Singapore
Country: Singapore

McDonald’s

Hennessy Classivm Urban Playground

Agency: SapientNitro
Country: China

Urban Playground

HOW NESCAFE REDEFINED THE ROLE FOR COFFEE IN INDIA

Agency: McCann WorldGroup
Country: India

Nescafe

How Wonda Owned A Day

Agency: Dentsu LHS
Country: Malaysia

Wonda Coffee

Hungry Slip Ups

Agency: BBDO
Country: Hong Kong

Snickers

KFC’s Hot & Cheezy

Agency: Ensemble Worldwide
Country: Malaysia

KFC

McDelivery: How Predictive Logic can sell a lot, lot, lot more hamburgers

Agency: Tasseologic
Country: Singapore

McDelivery

Mountain Dew Neonizes Malaysia

Agency: Dentsu LHS
Country: Malaysia

Mountain Dew

SYUKUR SELALU: NESCAFE

Agency: MINDSHARE MALAYSIA
Country: Malaysia

NESCAFE CLASSIC

The Delicious Wedding of Chitato Indomie Goreng

Agency: RED Communication Digital Agency
Country: Indonesia

Chitato

Wonda Restarts Your Day

Agency: Dentsu LHS
Country: Malaysia

Wonda Coffee

Category - Government, Cultural, Social and Environment

DETTOL: CLEANING UP INDIA

Agency: McCANN WORLDGROUP
Country: INDIA

DETTOL

DUNK THAT JUNK

Agency: MTV / VIACOM18
Country: INDIA

MTV

Fair Sex Fair Say

Agency: McCann Worldgroup India
Country: INDIA

iCan

HOME BY HOMES

Agency: DDB GROUP SINGAPORE
Country: SINGAPORE

STARHUB

HOW TM GAMIFIED A TVC TO HELP THOSE IN NEED

Agency: UNIVERSAL MCCANN
Country: MALAYSIA

TELEKOM MALAYSIA BERHAD

LEGO: GIVE THE GIFT OF PLAY

Agency: GEOMETRY GLOBAL
Country: SINGAPORE

LEGO

Maxis Safe Mode

Agency: Ensemble Worldwide
Country: Malaysia

Maxis

National Steps Challenge

Agency: DDB Group Singapore
Country: Singapore

Health Promotion Board

NOW EVERYONE CAN BREASTFEED A CHILD

Agency: McCANN WORLDGROUP
Country: INDIA

START HEALTHY STAY HEALTHY

Plaster the silence

Agency: TBWASingapore
Country: Singapore

Samaritans of Singapore (SOS)

Protect Her Heart

Agency: McCann Worldgroup India
Country: India

Saffola

THE EMOTIONAL TRAILER

Agency: McCANN Melbourne
Country: AUSTRALIA

MELBOURNE INTERNATIONAL FILM FESTIVAL

Category - Non-Food FMCG

COMFORT’S PURE SOFTTEST

Agency: OGILVY & MATHER SINGAPORE
Country: SINGAPORE

COMFORT

DETTOL- COINING A NEW CULTURAL CURRENCY FOR HYGIENE IN INDIA

Agency: McCANN WORLDGROUP
Country: INDIA

DETTOL

DETTOL SQUEEZY- TEACHING INDIA HAND WASHING

Agency: McCANN WORLDGROUP
Country: INDIA

DETTOL

Fair and Handsome – Look Handsome in just a splash

Agency: Situations Advertising and Vox Parables
Country: INDIA

Fair and Handsome Instant Fairness Face Wash

Fair Sex Fair Say

Agency: McCann Worldgroup India
Country: INDIA

iCan

Flower Shock Experience

Agency: I&S BBDO
Country: JAPAN

Resesh

How a tiny toothpaste turned its loyalists into its sales force

Agency: McCann WorldGroup India
Country: India

Dabur Meswak

Khul ke Khelo Holi (Open up to the carnival of Holi)

Agency: MCCANN Worldgroup
Country: INDIA

Parachute Advansed Coconut Hair Oil

Lo Kar Lo Baat

Agency: PHD India
Country: India

Active Wheel

Mom, You’re Beautiful

Agency: SapientNitro
Country: China

Dove

Nihar Naturals PCN: a hair oil brand to a cultural brand.

Agency: BBH Communications India Private Limited
Country: India

Nihar Naturals PCN

Parachute Advansed Ayurvedic Hair Oil

Agency: BBH India Pvt. Ltd.
Country: India

Parachute Advansed Ayurvedic Hair Oil

PhoDOGrapher

Agency: BBDO JAPAN
Country: JAPAN

All pet care brands

Polis Evo

Country: Malaysia

Polis Evo

Pregnant Together

Agency: McCann Worldgroup
Country: INDIA

iCan

Rin Career Ready Academy

Agency: PHD India
Country: India

Rin

Swimming Salmon Fillet

Agency: BBDO JAPAN
Country: JAPAN

SBS (Shizuoka Broadcasting System)

The Condom that took on a Porn Star

Agency: McCANN WORLDGROUP
Country: INDIA

Skore

Worst Face Scenario

Agency: BBH Asia Pacific
Country: Thailand

Vaseline Men