Get To Know the IDEAS People

Talent. Network. Opportunities. The Institute of Advertising, Singapore is your one stop to meeting and discovering the people with the best ideas in the industry, and working with communications agencies, media owners, as well as network partners such as Effies US.

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Latest Updates

13 Feb 2018 - Effie Awards Singapore 2018 - Keep your 10th May 2018 free, Effie Awards Singapore 2018 Gala Dinner will be held then!

12 Jan 2018 - Effie Awards Singapore 2018 - Call for Entries Are Now Open! Entry Kits and Forms are now ready for download here on our Effie SG website

9 May 2017 - Check out our Mentors@IAS Launch Party video here at our YouTube channel

10 January 2017 - Check out our Hall of Fame Awards 2016 highlight reel at HOF 2016 Finalist page

21 October 2016 - HOF 2016 Finalists are out! Find out if your entry has make the cut at HOF 2016 Finalist page

23 September 2016 - Updated IPA Foundation Certificate on our Education page!

21 September 2016 - Final Deadline for HOF 2016 Submission is on 26th September. ENTRY KIT is available at HOF 2016 Award Categories and Form page!

19 August 2016 - Official launch of Hall of Fame Awards 2016. ENTRY KIT is now available for download at HOF 2016 Award Categories and Form page!



To help Singapore become the Asian leader in (capital of) Marketing Communications.



The IAS mission is to help the marketing communications industry in Singapore shape its future (innovate) and enable it to take a Global leadership role.

The primary focus is the development of its key asset, talent. The highest priority for any business leader in the market.

The continued development of talent is delivered through three pillars of activity:

Education,  Excellence (awards),  Exchange (enabling the network)

Harnessing a network of likeminded and mutually interested individuals and businesses across the Agency, Media Owner and Client Company worlds.


Meet the Team

Christina Chua

Christina Chua

Head, Partnerships & Marketing
Customer Group